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Tactic 84 of 99

The Flicker

Emotions can leak for a split second before the mask goes on.

What it is

Psychologist Paul Ekman described “micro-expressions”: very brief flashes of emotion on the face that can appear before someone controls their expression. A flash of disgust, fear or anger, then a smile. A word of caution: how well these can be spotted, and how much they reveal, is debated. Treat a flicker as a hint to ask about, never as proof.

Spot it

Someone watching your face very closely as you hear a price, a proposal or a piece of news. They might be reading your first reaction.

Counter it

In negotiations, keep your face neutral when you hear numbers. Look at a piece of paper rather than at them.

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