Tactic 42 of 99
The White Coat
Titles open doors that arguments can’t.
What it is
You use credentials, titles or expert symbols to boost credibility. This is Cialdini’s Authority principle. Stanley Milgram’s obedience studies famously showed how strongly people defer to perceived authority.
Spot it
Expertise in one field used to sell you something in another. The surgeon promoting crypto.
Counter it
Ask two questions: “Is this person an expert on this?” and “What do they gain if I agree?”