All 99
Tactic 71 of 99

The Face-Saver

Let them change their mind without losing their pride.

What it is

People rarely change their minds if it means looking foolish. Give them a way to switch that keeps their pride intact, and they’re far more likely to move.

Spot it

Someone offers you an easy excuse to change your mind, right when you’re losing an argument. Sometimes that’s kindness. Sometimes they’re nudging you toward their way.

Counter it

Take the face-saver if you were wrong. If you weren’t, don’t. Stand by your position calmly.

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